Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market.

This is the foundation of any successful company. Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Effective market research identifies … The research has a number of different purposes – from identifying a new market …

The information could be about a target market, consumers, competitors and the industry as a whole.

Market research allows a company to … Market research is a systematic process of collecting, analyzing and interpreting information.