Trend analysis is a statistical procedure performed to evaluate hypothesized linear and nonlinear relationships between two quantitative variables. This is a very common strategic tool for understanding the market behavior. Trend analysis means looking at how a potential driver of change has developed over time, and how it is likely to develop in the future. This tendency may be defined as a trend. Several trends … Two models frequently are employed to characterize trending data. Know more about the method and its details. How to use trend analysis for better market research? Typically, it is implemented either as an analysis of variance (ANOVA) for quantitative variables or as a regression analysis. Applications of trend analysis in research: The market direction will drive the trend which can either rise or fall. If the market is headed towards a particular direction, logically, the trend analysis in research will suggest that the longer the market moves in that direction, the better it is to set a trend. When the user needs and behavior are changing rapidly, trend analysis is a method that can act as a window into the future demands of users. It also helps to make predictions for the future and helps an organization understand the relevance of creating a particular product and better strategic forecasting. A trend is a recurring pattern and trend analysis is the practice of collecting data in an attempt to spot that pattern. Rational analysis of development patterns provides a far more reliable basis for speculation and prediction than reliance on mere intuition.