1987 ; Vol. Secondly, the traditional normative use of ratio analysis is to compare a ratio of a firm with a standard, criterion, or industry-wide average. 449-461. 14, No. 4. pp. Barnes, Paul. / The Analysis and Use of Financial Ratios : A Review Article.In: Journal of Business Finance & Accounting. The Analysis and Use of Financial Ratios: A Review Article Paul Barnes The author is Senior Research Fellow in Managerial Finance and Accounting at Manchester Business School.