Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. What is Research: Definition. intentionally integrating or combining these methods to draw on the strengths of each; and • framing the investigation within philosophical and theoretical positions. Research involves inductive and deductive methods.” A researcher submits an article to a journal. Strengths and weaknesses associated with qualitative data collection methods and qualitative research. Weaknesses: Research designs in studies can vary so they are not truly comparable. - … A careful consideration of study regarding a particular concern or problem using scientific methods. Learning Targets: - Differentiate types of research with regard to purpose, strengths, and weaknesses. The choice of journal may be determined by the journal’s audience or prestige. Philosophy in mixed methods research: Mixed methods researchers use and often make explicit diverse philosophical positions. Strengths: Increases the validity of the conclusions drawn as they’re based on a wider range. 1.2 Research Methods in Psychology; 1.4 Selecting a Research Method. Dr. Paul Barrett, Chief Research Scientist in Cognadev, an organization dedicated to developing psychological tools and assessments, mentioned that although psychometric tests for strengths and weaknesses are objective and validated, organizations should run assessments only after evaluating their usefulness for a given purpose, as not all tests would be equally beneficial under all circumstances. Google Scholar, as for the Web in general, can help in the retrieval of even the most obscure information but its use is marred by inadequate, less often updated, citation information.—Falagas, M. E., Pitsouni, E I., Malietzis, G. A., and Pappas, G. Comparison of Pub Med, Scopus, Web of Science, and Google Scholar: strengths and weaknesses. Peer Review . According to the American sociologist Earl Robert Babbie, “Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. See how to make the most of the ENFP's unique talents—and avoid common pitfalls. Discover the strengths and weaknesses of the ENFP personality type created by Myers and Briggs.