The Most Effective Digital Marketing Strategies & Approaches: A Review of Literature Charles Gibson, M.B.A.* Abstract- The rise in popularity of organizations integrating technology into their marketing strategy, directs attention to the need for an in-depth review of digital marketing strategies.

Also, marketing isn’t limited by the business: a country or even an ideology can become a brand and be promoted according to the rules of marketing. This paper intends to identify the factors that influence consumers through the growth of digital marketing. This post was most recently updated on April 23rd, 2018. MARKETING 71+ Research Paper Topics & Ideas for Marketing Students By Marvi Masud.

Lots of people still underestimate the importance of marketing for the business, but nowadays, in the modern world overwhelmed with information, marketing is one of the major things that move the business forward. The future of digital marketing will be based in how marketers create ways to puzzle together the new and traditional media into a perfect fix based on the market environment.

Digital marketing media, which is regarded as a new marketing tool, has much to offer academics in the field of research; the Marketing Science Institute identified digital technology and . There are various topics on a research paper on digital marketing you can choose from. We retrieved numerous articles on each topic; however, we have included only peer-reviewed articles, white papers, and authentic survey-reports in our review. Digital Marketing in Banking: Evolution and Revolution Proving the effectiveness of bank marketing strategies beyond brand-building has always been a challenge. Topics on Digital Marketing Research. Now, several converging forces may help propel marketing forward as a revenue source rather than a cost center.

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research … The main keywords we used in our research are current trends in marketing, scope, and challenges in digital marketing, online marketing, digital advertising and marketing, digital marketing in the Belgium, and role of content in online marketing, etc. Digital Marketing “Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s hot in digital marketing. making. Share on Facebook Share on Twitter Google+ Pinterest LinkedIn Tumblr Email. The first and important thing to consider when it comes to digital marketing is coming up with a good topic. Make your order today to get our help on research papers. Limited research has been done on digital marketing from an organisation’s perspective, as studies have focused more on the consumer (Tiago & Verissimo, 2014).