Whether you are planning to increase prices or thinking to price a new product, research is the key to effective pricing strategy. 4. Pricing research is one of the trickiest types of market research because you are asking customers to predict real-world decisions in a simulated environment. So, it’s important that you evaluate the options available to you and choose one that is the most appropriate. There are many ways to do pricing research wrong, so this article will show you how to do it right.
For a quick overview of the pricing strategies available to your business, check out our interactive infographic. Pricing Research provides you with the customer information you need to make informed pricing strategy decisions. Research is needed on customers' involvement in participative pricing, international and export pricing for services, pricing strategy coordination in omnichannel settings, and the psychological aspects of pricing strategy choices in B2B markets. Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. View Pricing Strategy Research Papers on Academia.edu for free. Pricing Strategies to Increase Sales – The pricing of any product is extremely complex and intense as it is a result of a number of calculations, research work, risk taking ability and understanding of the market and the consumers. Christian Kowalkowski is Associate Professor of Industrial Marketing at Linköping University, Sweden, and Assistant Professor of Marketing at Hanken School of Economics, Finland. The pricing strategy you choose is vitally important to the success of your products and services. His research activities concern pricing strategies, value-based pricing, and value-based selling.