With roughly 95% of the world's consumers outside of the U.S. and the world market getting smaller, finding a partner to make headway into a new market can mean the difference between international success and failure. To ensure you succeed in the new market you approach, make sure that the language is … Growth of overseas market leads to global prosperity. International Marketing Research . As with any journey abroad, in order to successfully expand your business overseas, it is important to chart your course before setting sail.

Market research is the process of collecting data about a market, service or product. Now what? Michael … The opportunities emerging in any nation are not enjoyed by the nation only. However, keep in mind the 5-step marketing research process and you’ll be conducting research like a pro in no time. The market research definition suggests that the study will shed light on the consumer’s habits and needs, the economic shape of the industry and the competitors’ state of affairs. Other nations of the world can take benefits of them. You might do it to gain an export marketplace or a parallel market or to introduce a new product. It’s used to analyze the current situation and pave the way for a product launch or increased sales. No matter what your motivation, if the anticipated international sales will outweigh the expense, why wouldn’t you do it? In addition, it’s often difficult to figure out where to start and what resources to use. 14. The more costly option is to outsource your market research. Forces/Variable Leading to the Need of International Marketing: The world has become the global market. If a company is to survive in the international marketplace, it is important that it searches for methods to reduce, as far as possible, the risk of making a wrong decision. International marketing research can be intimidating, especially if it’s your first time. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money. International marketing managers operate in a highly risky and complex environment. Steps involved in International Marketing Research. Partnering with market research companies can be a great way to find the opportune international markets for a new product or campaign. Conducting valuable international market research has always been somewhat of a challenge due to the overwhelming amount of information available, high subscription costs, and time commitment required.