The aim of this review is to create awareness about uses of available social research methods and to provide a guideline in adopting appropriate methods specifically in qualitative and mixed methods research genre.

It provides information concerning the method that was used in undertaking this research as well as a justification for the use of this method.

CHAPTER 3 RESEARCH METHODOLOGY 3.1 Introduction . It will provide a justification for a qualitative methodological approach and specification of methods employed. Qualitative research methods is defined as a process that focuses on obtaining data through open-ended and conversational communication.

(Kvale,1996) Interviews are particularly useful for getting the story behind a participant’s experiences. Qualitative research is designed to reveal the meaning that informs the action or outcomes that are typically measured by quantitative research. A very significant decision in research design process is the choice to be made regarding research approach since it determines how relevant information for a study will be obtained; however, the research design process involves many interrelated decisions [].This study employed a mixed type of methods.

In the qualitative research/quantitative research binary, qualitative research is, at best, the alternative and, at worst, the deviant entity; it is the that standing in stark and strange contrast to the this, even when no intention to disparage exists. Because of the nature of the research, the author opted for the qualitative strategy, bound by interpretivist approach.

The research design is intended to provide an appropriate framework for a study. One advantage of qualitative methods in exploratory research is that use of open-ended questions and probing gives participants the opportunity to respond in their own words, rather than forcing them to choose from fixed responses, as quantitative methods do. Based on the review of contemporary Also, read in this blog qualitative research examples, types, & more. This method is not only about “what” people think but also “why” they think so. This Chapter presents the description of the research process. Standard. So qualitative researchers investigate meanings, interpretations, symbols, and the processes and relations of social life.

3. The Chapter also describes the

A qualitative research interview seeks to cover both a factual and a meaning level, though it is usually more difficult to interview on a meaning level. 3.0 Introduction Following a critical overview of the literature, this chapter outlines the research methodology. This chapter has outlined and justified the research methodology implemented in this dissertation and its validity.

Highlighting the appropriateness of interviews and focus groups in relation to the methodology and overall research. In general research methods can be differentiated into three types: quantitative studies, qualitative studies, and mixed-method studies.

The interviewer …