The importance of motivation: motivation is the motor that moves our world.You may often hear about a lack of motivation at school or at work, where people have difficulty studying, doing homework, staying focused, or getting work done, but the same kids have no … Motivation research is a form of consumer research which has gained ground over the recent years. This is a question of fundamental importance. Finding reasons why research is important seems like a no-brainer, but many people avoid getting involved in research.
There is no need to guess what will make a market happy; researchers instead can develop a more scientific and likely more successful approach. While human behavior was once a mystery, motivation research is deconstructing it by approaching the subject in a scientific and logical manner. The Importance of Internal Motivation Motivation refers to the forces that drive behavior. Research shows that many companies have disengaged employees with low motivation; only 13% of employees are engaged at work . The possible motives for doing research may be … Motivation for Research Study. The more is the team work and individual employee contribution, more profitable and successful is the business. Motivation Research is the currently popular term used to describe the application of psychiatric and psychological techniques to obtain a better understanding of why people respond as they do to products, ads and various other marketing situations. A number of researchers – Maslow, Alderfer, Festinger, Herzberg, Riess, Vroom and others have studied the elements of motivation over the last century, and have contributed to our understanding of how humans experience and respond to motivation (Rothman, Baldwin, Hertel, 2004; Reeve, 2009). Motivation will lead to an optimistic and challenging attitude at work place. Similarly, motivation is important to a business as: The more motivated the employees are, the more empowered the team is. During period of amendments, there will be more adaptability and creativity. “An employee’s motivation is a direct result of the sum of interactions with his or her manager.”

In this article, we look into why employee motivation is important in any businesses or companies. What makes people to undertake research? The lazy (if not mentally-drained) student is probably thinking - "Oh, no. Motivation research is becoming increasingly important, especially in marketing and branding. Not again," while a disinterested academic could just be doing it for to secure job tenure and/or a promotion.