To perform sales trend analysis, you need a place to input and analyze your sales data. You may find out that the company is expanding into Asia, for instance, or recently received a round of start-up funding. Many managers use Microsoft Excel for sales trend analysis to unlock insight and set up alerts. LinkedIn is a gold mine for prospect research. Make note of its mission and vision. This can be invaluable. Step 1: Learn About the Company. Visit the company website. Search both Google and Google News for the company name.

You could use Microsoft Excel or a software platform that is specifically designed for data insights. This knowledge can help shape your responses to interview questions. This research comes in handy at three pivotal times during a job search: first when you’re deciding what kind of employer you’d like to work for, then when you are ready to apply, and finally when you’re interviewing and your knowledge of the company is put to the test. 18 Places to Research Buyers Before Sales Conversations 1) LinkedIn.

7 Popular Sources for Company Information and Research by Sarah Schmidt , on September 22, 2016 Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

Their website, newspaper and magazine articles and information filed with the state government are among the sources you can research. How to Perform Sales Trend Analysis. If you can only research your prospect on one platform before your call, make it LinkedIn. Researching potential employers is vital to an effective job search. Or, you may find out that a recent product underperformed or had to be recalled. At the end of the day, this company wants to be great at what it does, and if you can identify how your products or services can help it achieve its vision, you can paint a more meaningful picture for your prospect. Private-company research takes more digging than a publicly held company, as private firms aren't legally obligated to provide as much information about themselves.