Moreover, this thesis studies the factors that influence customer satisfaction and loyalty.
This article focuses on the research conducted in customer relationship management (CRM) from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship Marketing, Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Advertising Research, and Journal of Consumer Research.A total of 371 research papers related to CRM have been published … 2006). This concept allows bank to identify, segment, communicate and build long-term relationships with customers on individual basis.
too broad in this paper but in the current research, we mean customer as a “Bank Client”. Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. "Customer Relationship Management" (CRM) has been brought to attention in late nineties, especially among the academics and practitioners,. Dyche’ (2002) in his book defines CRM … The thesis project examines customer satisfaction provided by Trivsel and customer loyalty received by Trivsel from its customers. Abstract—Customer relationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological development. Here is a … “CRM is short for Customer Relationship Management, the industry term for the set of methodologies and tools that help an enterprise manage customer relationships in an organized way.” (Strategic Management website- 2005) CRM helps companies make sense of customer needs and helps companies manage
A Research Proposal: The Relationship between Customer Satisfaction and Consumer Loyalty Jiana Daikh Johnson & Wales University College of Management, Graduate Studies RSCH 5500, Business Information & Decision-Making 33486 Martin W. Sivula, Ph.D. May 7th, 2015 2.2 Customer Relationship Management (CRM) Customer Relationship Management is defined in many ways by many authors. However, CRM is considered as buzzword and it is not understood well. In today's business environment, banks have aim to identify customers … objective of this research is to study the concept of customer satisfaction, customer loyalty and its relationship. The … Customer Relationship Management research papers examine the processes and technologies for managing the relationships with potential and current customers and business partners across marketing, sales, and service areas regardless of the channel of distribution.
Customer relationship management (CRM) is increasingly important to firms as they seek to improve their profits through longer-term relationships with customers. CRM enables organizations to know their customers better and to build sustainable relationships with them. In recent years, many have invested heavily in information technology (IT) assets to better manage their interactions with customers before, during and after purchase (Bohling et al.
Customer Relationship Management (CRM) research papers take a vast amount of time to outline and write.