By Brigitte Harbers ... We strive to be global citizens who acknowledge that cultural differences are necessary to have diverse and well-rounded populations.

One can distinguish commodification from mere consumerism. In the words of David Harvey in his 2002 article ‘The Art of Rent: Globalization, Monopoly and the Commodification of Culture’, “That culture has become a commodity of some sort is undeniable” (Harvey: 94).

Despite many subcultures’ and subculturists’ oppositional stances toward capitalism, consumerism, and mainstream culture more generally, they are often the target of commodification, … This article revisits the question of tourism’s role in the commodification of culture. It draws on anthropological conceptions of culture and compares them to the way destinations have focused on particular aspects of their own cultures and thereby defined the concept. I argue that an acceptance of a cause and effect relationship between tourism and cultural commodification requires an acceptance of a problematic notion of ‘authenticity’.

Explore collections and stories of cultural movements and current events in the world, including Hollywood controversies, artistic influences and more. This article concentrates on culture as a commodity: how culture is used to sell a particular destination, and elements of a culture that are sold to visitors and consumed. Commodification, consequently, consists of the replacement of ordinary use value with an upgraded monetary or exchange value. One might think that because subcultures try to resist society that they would be the last groups to be commodified. In recent years, the concepts of commodification and reification have been analyzed within the sphere of popular culture. The Commodification of Subcultures By now you know that a subculture is a group of people bonded together by a common interest and the desire to resist some part of society. This article revisits the question of tourism’s role in the commodification of culture.

Consumerism refers to an inevitable spending and exhaustion of given, usually natural, resources, such as oil, woods, water, and air.
Globalization: The act of commodifying culture.