About this journal. Consumer culture entails the circumstances surrounding the consumption of goods and services. Consumer culture suggests that consumption - the act of buying goods or services - is a cultural activity, one imbued with meaning and driven not just by practical or economic factors.
The Journal of Consumer Culture is an established journal, supporting and promoting the continuing expansion in interdisciplinary research focused on consumption and consumer culture, opening up debates and areas of exploration. In this lesson, you'll learn about consumer culture and some theories relating to it. Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it … Mapping and exploring the business implications of these cultural meanings is one of the principal functions of qualitative market research.

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