A.I. in Market Research: What it Means to be Human AI (or artificial intelligence) is a staple of dystopian science-fiction, so much so that it’s almost become cliché.
The Impact of Artificial Intelligence in Market Research To understand the impact that artificial intelligence (AI) will have on market research, it is first important to be clear about what exactly AI is and what it is not. Global Artificial Intelligence in Marketing Market, 2017-2023 (USD Billion) Source: MRFR Analysis The global AI in marketing market is expected to generate a market value of USD 21 billion by 2023 growing at a CAGR of ~ 26%.
While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. Even the mention of AI conjures images of oppressive robot overlords single-mindedly seeking to eradicate the human race. Artificial intelligence (AI) marketing is a method of leveraging custom er data to anticipate the customer’s next move and improve the customer journey. As such, AI in … Abstract Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. When looking to the future of artificial intelligence in marketing research, it’s important to understand how AI and human beings can work in harmony, each augmenting the other’s strengths.
Artificial intelligence is the intelligence displayed by machines, often characterized by learning and the ability to adapt. “AI excels at storing and remembering huge amounts of data and making very complex calculations based on those data sets,” says Mr Duffey.