It has an employee handbook titled “Let My People Go Surfing,” ads that say “Don’t buy this jacket,” and an ongoing commitment to give 1% of sales to environmental groups. There is no better example than the founder of outdoor clothing manufacturer and retailer Patagonia, Yvon Chouinard, say Scott and Alison Stratten, entrepreneurs and authors of Unbranding: 100 Branding Lessons for the Age of Disruption But its signature product may be its irreverent, unconventional, one-of-a-kind culture.

Livraison gratuite pour les commandes supérieures à €100 Informations sur la livraison. Patagonia (Spanish pronunciation: [pataˈɣonja]) is a sparsely populated region at the southern end of South America, shared by Argentina and Chile.The region comprises the southern section of the Andes Mountains, lakes, fjords, and glaciers in the west and deserts, tablelands and steppes to the east. Success in the age of disruption isn’t driven by the bottom line; it’s value driven and good leadership is at the heart of it. Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running. Patagonia Inc. has committed the $10 million it saved from federal tax cuts championed by President Donald Trump to nonprofit groups who work on conservation and climate issues, according to a The outdoor retailer Patagonia makes iconic fleeces and hoodies, backpacks and Baggies. Wall Street faces a crisis that touches the very core of its largely male workforce. Patagonia’s success, however, does mean that purchases of less sustainable products may be decreasing and that other companies may choose to adopt more environmentally-conscious models in an attempt to capitalize on the economic benefits seen by Patagonia. In Patagonia, a Master Class in Fly-Fishing (Beginners Welcome) Argentina’s Patagonia is a bucket-list destination for fly-fishing pros.