12th ed. As research paradigm, quantitative and qualitative research may be differentiated as follows: • Quantitative research is a deductive ,objective process of inquiry where the variables in study are measured in numbers and analyzed using statistical procedures in order to describe or make generalizations and reported in formal, impersonal language . Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al.

Armonk, NY: M.E. quantitative research is based on numerical data analysed statistically, qual-itative research uses non-numerical data. Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. Empirical Political Analysis: Quantitative and Qualitative Research Methods. •Research Process •Quantitative Methods •Designs •Validity and Research Designs.

The Practice of Social Research. Qualitative research is actually an umbrella term encompassing a wide range of methods, such as interviews, case studies, ethnographic research and discourse analysis, to name just some examples.

A Definition of Research Research is a process of steps used to collect and analyze information in order to increase our understanding of a topic or issue. 8th ed. there are two standard ways of conducting research, i.e. Qualitative research uses a descriptive, narrative style; this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports in order to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. qualitative research or quantitative research.

Quantitative research is the process of gathering observable data to answer a research question using statistical, computational, or mathematical techniques.It is often seen as more accurate or valuable than qualitative research, which focuses on gathering non-numerical data. Sharpe, 2008; … while.. Quantitative research is often contrasted with qualitative research, which purports to be focused more on discovering underlying meanings and patterns of relationships, including classifications of types of phenomena and entities, in a manner that does not involve mathematical models. In the field of marketing, business, sociology, psychology, science & technology, economics, etc.

2nd ed.